Merida Brand Essence
       
     
       
     
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Merida Brand Essence
       
     
Merida Brand Essence

Produced, directed and edited for Merida, a custom rug manufacturer in Fall River, MA.

       
     
Merida: Bringing textile innovation back to its roots

Fall River, Massachusetts, was once America’s leading textile center. At its peak in the 19th century, the city boasted more than 40 mills and was a bustling hub for manufacturers as well as suppliers, fabricators and craftsmen. But, like Detroit, Fall River fell on hard times as globalization and foreign competition put local producers out of business and jobs went overseas. By the 1960s, many of the town’s historic mills were abandoned or razed, and generations of knowledge and talent would go untapped. 

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